Thursday, September 22, 2016

ELF Cosmetics Just Joined the New York Stock Exchange - Eyes Lips Face

e.l.f. Cosmetics, Inc.

Want to buy some stock in Eyes Lips Face Cosmetics? This one did surprise me. Just received an e-mail from the ELF CEO that they went public and are now being traded on the NY Stock Exchange. Their ticker symbol is "elf"!

While I recommend avoiding their low end products, their higher end cosmetics are worth a look. As always, read the ingredients lists. They also sell some very nice brushes and a value eyelash curler.

Dear e.l.f. Friends,

Thank you for your support of e.l.f. Cosmetics over the past 12 years. I am incredibly proud to tell you that as of this morning, e.l.f. is officially listed as a public company on the New York Stock Exchange (NYSE) under the ticker symbol "elf." This is an exciting milestone for e.l.f. Cosmetics, and one that we could only achieve thanks to your loyalty and support.

This step in e.l.f.'s journey gives us further resources to help achieve our mission of making luxurious beauty accessible for all women to play beautifully®. Our mission is powered by our values of Delight our Consumers, Do the Right Thing, Work Together to Win, and Execute with Speed and Quality. 

We invite you to join us in this celebration. As a token of our appreciation, please or our e.l.f. stores to find out more about #elfringsthebell special gifts and celebration offers.

Our vibrant community is what makes e.l.f. such a special brand. Thank you for your unbelievable advocacy and collaboration over the years. On behalf of everyone at e.l.f. Cosmetics, we look forward to continuing to deliver high-quality cosmetics at an extraordinary value to inspire each of you to play beautifully everyday.


Tarang Amin
Chairman and CEO
e.l.f. Cosmetics and Will Close September 30th

Sadly, one of my favorite websites will be no more in a few days. (also sent an e-mail out to customers a few days ago stating that they will close forever on September 30, 2016. That is rather short notice, but not completely unexpected since they were purchased by Walgreens back in 2011 and never performed strongly after that.

R.I.P. and

On September 30, 2016, will shut down. All sales are final beginning on September, 1. No returns will be accepted, and products will be sold as is, without warranty. We are not responsible for any losses incurred due to attempted returns of purchases made after September 1.

All products purchased prior to September 1, 2016 will still be eligible for returns based on the policy in place at that time. Returns for those products will be accepted for 30 days post purchase.

We apologize for any inconvenience this may cause. This change will affect both and websites: | 

Thank you for being a valued customer.