Want to buy some stock in Eyes Lips Face Cosmetics? This one did surprise me. Just received an e-mail from the ELF CEO that they went public and are now being traded on the NY Stock Exchange. Their ticker symbol is "elf"!
While I recommend avoiding their low end products, their higher end cosmetics are worth a look. As always, read the ingredients lists. They also sell some very nice brushes and a value eyelash curler.
Dear e.l.f. Friends, Thank you for your support of e.l.f. Cosmetics over the past 12 years. I am incredibly proud to tell you that as of this morning, e.l.f. is officially listed as a public company on the New York Stock Exchange (NYSE) under the ticker symbol "elf." This is an exciting milestone for e.l.f. Cosmetics, and one that we could only achieve thanks to your loyalty and support. This step in e.l.f.'s journey gives us further resources to help achieve our mission of making luxurious beauty accessible for all women to play beautifully®. Our mission is powered by our values of Delight our Consumers, Do the Right Thing, Work Together to Win, and Execute with Speed and Quality. We invite you to join us in this celebration. As a token of our appreciation, please visitelfcosmetics.com or our e.l.f. stores to find out more about #elfringsthebell special gifts and celebration offers. Our vibrant community is what makes e.l.f. such a special brand. Thank you for your unbelievable advocacy and collaboration over the years. On behalf of everyone at e.l.f. Cosmetics, we look forward to continuing to deliver high-quality cosmetics at an extraordinary value to inspire each of you to play beautifully everyday. Best,  Tarang Amin Chairman and CEO e.l.f. Cosmetics |
Except I just went to buy my ultimate favorite, perfect mineral eyeshadow from them because I finally broke open my last jar and they no longer make it :( And I got tired of flipping through the palettes ingredients and mostly struck out. I have a paraben allergy, so it's not even my preference, it's what I have to use. I could cry - it was the PERFECT color for every day but could be dressed up, too. I did send in a suggestion (as I do with almost any cosmetic company I have ordered from) and begged them to start labeling stuff Paraben Free, because I don't trust that I'm going to catch it in the sometimes long ingredients lists.
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